Karim Ghamrawi and Lea Habr, MEPI TLS students at LAU Byblos Campus, participated in Unilever’s Uniway competition where they presented their idea for an inclusive morning kit that promotes diversity, inclusion, and equity. The campaign aimed to involve women from diverse backgrounds and ethnicities, including women in STEM, disabled women, hijabi women, and children. The inclusive Morning Manifestation kit allows everyone to start their day equally and manifest to be the best version of themselves.
Karim and Lea’s team won 2nd place in the Uniway competition, competing against 76 teams across Lebanon. As a prize, they were offered an internship at Unilever. Their idea promotes inclusivity and challenges societal beauty standards, aligning with Dove’s brand and essence. Through the MEPI program, Karim and Lea were able to develop their skills and knowledge in entrepreneurship, which helped them succeed in the Uniway competition.
Here’s what they said about the moment they heard they won 2nd place: “We were so happy to hear that we won 2nd place as it is a testament to our hard work and dedication! We believe winning at such an esteemed competition will open doors for us and expand the opportunities in our career path. We as a team were so thrilled to hear that we were recognized for the efforts we have put. This win will serve a motivator for us to continue striving for more successes.”
The inclusive Morning Manifestation kit involves women from different backgrounds and ethnicities, promoting diversity and inclusion and encouraging civic engagement through increased citizen cooperation and participation. By challenging societal beauty standards, Karim and Lea’s idea promotes a more inclusive civil society. Additionally, Karim and Lea demonstrated their ability to come up with innovative solutions to address societal issues and respond effectively to citizen needs.
Their idea will help increase workforce employability and skill level and improve access to higher income through demand-driven vocational training and targeted, localized job placement, primarily in the private sector.